Lanvin, France's oldest fashion house which carries an impeccable reputation for utmost elegance and quiet glamour is treading on dangerous waters. Alber Elbaz carefully built The House of Lanvin for the 21st century only to be exited by its owner Shaw-Lan Wang. Bouchra Jarrar then took rein for a short time of 16 months, to be replaced by Olivier Lapidus, a man born and bred into Paris fashion (his father was fashion designer Edmond Lapidus). He seems to have taken Lanvin into a different direction, killing the lanvin legacy and plastering the Lanvin logo everywhere in every way possible - woven, printed, stamped.

The logo was strewn across bags, sandals and woven into jaquard making Lanvin a logomaniac. The graphics in bright reds and turquoise all over the dresses were tacky and the ill-fitting capes further strengthened Lavin's image debacle. Jeanne Lanvin's initials appeared on accessories and her name on belts. Maybe this was a startegy to increase sales and reduce price points, but all it did was make Lanvin look cheap.