Allesandro Michele's success at Gucci is unparalleled and Gucci profits can't stop soaring. Once Allesandro has established a certain look that cannot be defined notedly but yet is from the looks of it, he expands on it guccifying the world, one fashionista at a time.

His showcase at Milan Fashion Week was inspired by the idea of cutting, slicing and reconstructing materials to create a new personality and identity. The Gucci Fall Winter '18 collection opened in an operating theatre. PVC walls and floors, fire doors with panic-bars and LED lamps. Guests sat on plastic chairs found in a waiting room of a hospital.

Alessandro Michele wore an oversized blue hospital shirt in his eerie operating theatre set-up. It was a clinical experience, explaining the plastic surgeon’s tables, severed clone heads, rubber snakes and dragons, third eyes and horns that got everyone’s millennial freak on at Gucci. The third eye concept was derived from hinduism, currently a rage with The Games Of Throne obsession. Mystical creatures, hybrid notions and three eye super natural powers added on to the look. His show was based on the idea of super human transformation through clothes.

Being the Phantom of retail he will probably cast his Gucci magic all over and make sure it's a sold out collection.