Asafetypin introduces it's beauty section with an interview with Jahnvi Dameron Nandon – perfumer and founder of the Perfume Library in Delhi. Jahnvi Dameron Nandon distills your most beautiful memories in a bottle, creating fragrances that would make you relive precious moments.

Inspired by Tokyo, Paris, Leh and Tunis, Jahnvi's sense of smell and sensitivity to interpret a word in terms of a fragrance invokes in her to create the most artisinal ones. Her only tool being her memory, she designs each perfume with close to a hundred ingredients or more. 


The Perfume Library encompasses the world’s most beautiful and rare compositions. The ingredients of all it's perfumes form an atlas and create an olfactive pathway. Pinus sylvestris from Siberia, Jasmine sambac from Tamil Nadu, Olibanum from Petra in Jordan, Iris from Florence, Bergamot from Calabria and Sicilian orange are just some of the ingredients that give these compositions, not only mythology, but also modernity.

Jahnvi talks to us from her home city Paris about the art of creating handmade perfumes and the science involved behind it.

  



Your childhood dream…

Was and still is to be able to use and express my emotions, my emotions are my comfort zone.


Your fashion background and inspirations as a child…

I lived in Tokyo and as I grow older I am embracing energy in fashion...Vetements, Hood by Air, ABAPE, etc...


A perfumer, how did that journey begin...

It began by loving fragrances the fact that they uplift and elevate... Many cities were involved too Delhi, Leh, Tokyo, Geneva, Paris, Tunis, Dubai, Beunos Aires, New York...





Inspiration behind Perfume Library…

Best of ingredients, composition and lots of love for all those who love us. It's my passion to help people find the right smell.

Being a perfumer, I was constantly explaining fragrances, and I realised I wanted to form an archive of sorts… a collection of rare fragrances, combinations and formulas. I realised we needed to do this, because there is nothing like this, not only in India, but internationally as well. Plus, I wanted to create exquisite perfumes, limited in quantity, but where the art of perfumery is celebrated so it’s all handmade and hand-poured.

 
The evolution of it …

The journey started in Paris, the heart of the creative world of fragrances and then it became an urge and a strong belief that fragrances should go to its roots in India which is also why Aphtoori my jasmine best seller was created...






The Memory Pod Project.
 How did this come about?

This project felt like it has always been a part of what I do. Any perfumer will tell you that people relate to fragrances based on what it reminds them of. It could be a certain flower, time, place, or even food. This project collects these associations, so we can go on to create perfumes based on them. It’s to help identify what those universal memories are, and the smells behind them.


Your thought process on making it grow…

Well for me collaborations are the most important way to express smells and a joint vision of creation of fragrances.



 



How intense a job is it when you need to design that perfect smell based on memories of a client...

It's just amazing to be able to share such an intimate space with other artists, designers and creators because I create for all of them. Then of course those moments when people share very secret and intimate details with you. I have been privy to incredible stories...



T
he woman you design a fragrance for…
A woman or a man it's the same for me, I am in my element when I design. It's sheer joy and I hope I am being able to share that with people around. 



 

Your favourite smell… 

Tuberrose


What is the most electrifying experience in your job...

When and only when it comes out right! It's a struggle sometimes well mostly you want it just so and its almost there but not quite but then one day you just get it...







What was the most recent fragrance you created? What inspired you to create it?

The most recent fragrance I created was Florida created with the Greek artist Iris Touilatou.
My inspiration was derived from the following thought process: What would peonies smell like in zero gravity? That's the smell.
We launched the first version in Berlin. I think peonies mean to men what roses mean to women. Peonies are "man-roses". It was quite a journey coming to that conclusion. I also used lentiscus, a plant form Corsica which is resinous and green. It's quite a dense perfume that follows no rules.


pic courtesy: The Perfume Library

theperfumelibrary.com, theperfumelibrary@gmail.com