On my recent trip to Rome I was impatiently awaiting to glimpse The palatial Fendi flagship. This monolithic store is located in Palazzo Fendi, an 18th century edifice in the heart of Rome, down the street from the Spanish Steps. The Palazzo Fendi includes an enormous two-floor shop designed by architect Gwenael Nicolas, a boutique hotel, a private VIP apartment designed by Dimore Studio and a top floor Zuma restaurant and rooftop bar, which has insanely beautiful decor and food. 

The CEO of Fendi who has overseen the brand’s recent titanic moves in Rome says, "It’s the living incarnation of the brand."

I marveled at its architecture as I walked inside the boutique. The five arch window facade has been carefully preserved with the window displays showing the splendor of Fendi that once again has made its way into the hearts of all fashionistas. The beautiful bags in an array of colors from the classics to seasonal were curated beautifully and an entire section dedicated to the much loved furry creatures and other Fendi accessories.

The second floor houses the ready to wear for men and women and shoes and the heavyweight contemporary art and design pieces, an anomaly for most fashion retail enterprises. Swiss artist Not Vital’s dramatic mirror Moon Ball sculpture dominates the entryway, while the Campana brothers’ The Armchair of Thousand Eyes, Hervé Van Der Straeten’s stacked marble limited edition console, custom lamps by Michael Anastassiades, a bronze sculptural Big Growth Table by artist Mathias Bengtsson, tables by Massimiliano Locatelli, and consoles by Dimore Studio dance around midcentury masterpieces by Gio Ponti and Federico Munari.

What can I say? Art, Architecture and Fashion at its best.

I was pampered with exemplary service as I walked out with A Fendi Peekaboo special edition, much coveted Fendi Roma bag and other accessories to dress it up.